Nicola Apicella

London, UK

Nicola Apicella, born and raised in Salerno, Southern Italy, discovered his passion for pizza at just 15 years old.

Achievements

Pizzeria

Oi Vita

Location

67 Newington Green Rd, London N1 4QU, UK

Socials

Awards

With hands in dough from a young age, he trained in the traditional Neapolitan style, developing a deep understanding of fermentation, high-hydration doughs, and the importance of ingredient sourcing.

After years of experience, Nicola brought his skills to the UK, where he teamed up with his longtime friend Matteo—a charismatic front-of-house expert from Lake Como—to open Oi Vita Pizzeria in Newington Green in January 2017.

Their vision was clear: quality above all. From day one, the pizzeria has focused on using authentic Italian ingredients, many of them imported directly from Italy, to deliver the true taste of home.

The heart of Oi Vita is a 3-ton stone oven, shipped from Italy, used to craft pizzas that are light, fragrant, and full of character.

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